What are the components of digital marketing?

My answer to What are the components of digital marketing?

Answer by MyCity Social:

Now-a-days for any business to succeed, they need to make their presence online. The online world is a very daunting place for newbies and sometimes we just need a gentle reminder of the key components that make up a fantastic online strategy!

Here are some primary and most important components for your digital marketing :

  • Website : Having a proper official website is very important. It is the online address of your business, brand for success of your online marketing strategy.
  • SEO : SEO is the most important component of digital marketing. Many users and customers start their journey on search engine. They searching for the products or services they need. SEO can help you found on search engine like Google or Bing.
  • Paid Ads : Paid advertising provides right exposure and advertises your business to the targeted audiences. Investing in paid ads is a great way to reach your goals in a faster pace.
  • Social Media : Connecting with your customers is easy through social media presence. Social Media is powerful as you can directly talk to your customers and know what they are thinking about your products or services.
  • Content Marketing : Content is the king in digital marketing. Sharing content on different online platforms for brand awareness, growth of traffic is mainly called as content marketing.
  • Blogging : Blog would help you attain more trust from the users in the market. Through blog you can share content that would provide information and communicate with your users.
  • Analytics : Greatest asset of digital marketing is that you can measure your performance and efficiency through Analytics. There are many analytics tools that would help you analyze and measure your marketing campaigns through website, blog, social media channels and paid advertising.

What are the components of digital marketing?

What is the difference between a search engine friendly and search engine optimized website?

My answer to What is the difference between a search engine friendly and search engine optimized website?

Answer by MyCity Social:

There is a lot of difference between search engine friendly and search engine optimized website :

  • SEF is one and done but SEO is ongoing – Making a site search engine friendly is a one-time process. Search engine optimization is an ongoing process. There are always more keywords to optimize, more content to create, more links to get and more ranking to achieve.
  • SEF focuses on site construction. SEO focuses on site massaging.
  • SEF ensures all pages have unique content. SEO optimizes content for rankings and conversions.
  • SEF uses Title and Description Tags. SEO optimizes Title and Description Tags to get clicks.
  • SEF implements readable URLs. SEO implements URLs that Follow the navigation paths.

What is the difference between a search engine friendly and search engine optimized website?

What is the best keyword search tool?

My answer to What is the best keyword search tool?

Answer by MyCity Social:

Do you want to flood your site with organic traffic?

The secret to getting targeted organic traffic is using long tail keywords in your content strategy. There are dozens of tools that help you to come up with the right keywords.

  • Google Keyword Planner : Google keyword planner is a part of Google adwords. It is the most popular and free keyword research tool out there. It's designed for advertising, but you can use it to research organic keywords by customizing your results for one of your competitors.
  • KWFinder : KWFinder is a long tail keyword reseach tool with a great interface. It shows you trend, search volume and level of difficulty in results.
  • Moz's Keyword Explorer : Keyword Explorer is a new tool by Moz that add some extra dimensions to keyword research. If you've already developed a list of keywords with a different tool, you can easily upload them to Keyword Explorer to get more insights and start prioritizing.
  • Keyword Tool : Keyword Tool uses Google Autocomplete data to create its database of long tail keyword suggestions. Keyword Tool is designed for advertisers. This tool is free for the first 750+ keyword suggestions.
  • SEMrush : SEMrush search for keywords that perform well on both Google and Bing. Gather in-depth information, including CPC, volume, trend, number of results and ad copies.

What is the best keyword search tool?

What is the best way to market a blog?

My answer to What is the best way to market a blog?

Answer by MyCity Social:

There are so many bloggers around the web nowadays, and a lot of them write informative, good quality content that people like to read. In order to become a successful blog writer, you must care about the popularity of your blog page.

Here are some ideas to market your blog :

1. Get Involved In Social Media : Be kind, be helpful. Don't just promote your own stuff, build relationships.

2. Make The Most Of Your Social Media Profiles : Make your profile on each scoial media channels. Consider the audience you’re likely to attract and tailor your profile for each. You don’t have to use the same one for each platform. Many social media platforms are integrated with the search engines, like Twitter & Google and Pinterest & Google so pay attention to keywords in your profiles, descriptions and posts.

3. Make Social Sharing Easy On Your Site : Include social media sharing buttons on your content and encourage others to share.

4. Comment On Relevant Blogs : Commenting on relevant blogs will not only let you be up-to-date on all the latest trends of your area of interest, but you’ll also help attract some additional traffic.

What is the best way to market a blog?

Grow Your Business With Professional Digital Marketing Services

In today’s era of cut-throat competition, if any business wants to achieve success then, there is nothing better than on-line marketing. On-line or digital marketing means promoting the business across the virtual domain with the help of search engine optimization, social media marketing, email marketing, and content marketing. Whether you have small-scale start-up business or a large enterprise, this modern marketing concept is robust enough to create an online identity and helps you reach your target audience across the globe.

A strong marketing strategy, if implemented in a right manner can show noticeable results in the context of traffic, online visibility, and ROI. However, achieving desired results is a challenging task and requires the need of professional marketers to run a successful digital marketing campaign. The experts use proven strategies, cutting-edge techniques, structures, along with professional experience to drive bottom-line development of a business.

Taking digital marketing services allow you to grow your business and enlarge your reach to your potential customers. Investing in social media marketing, PPC, and SEO can increase the customer engagement for the growth and popularity of your business. In order to accomplish your goal, opt for a reputed digital marketing company that can carry out your campaign in an efficient manner keeping in mind your business, objectives, and target audience.

MyCity Social is a leading digital marketing platform which provides digital marketing services customized according to your requirements. We have a team of digital gurus who use best marketing strategies that complement your unique business and consumer market. To know more about us, visit http://mycitysocial.com

How should companies measure their social media marketing success?

My answer to How should companies measure their social media marketing success?

Answer by MyCity Social:

Too many companies measure their social media marketing success by only counting esoteric measures such as "Likes" and "Followers". These measure don't go so far enough, over 80% of people that "Like" a Facebook business page never return to it again.

There are three ways to measure your social media marketing success :

1. REACH – The number of people you have impacted with your social media content. If everyone is ignoring you in the social media world, you're doing something wrong and you'll never produce results. Reach will give you a good understanding of how attractive your social media content is to your target audience.

2. ENGAGEMENT – To engage people with social media you need to create valuable content that inspire people. If your engagement power is low, you need to improve your content.

3. CONVERSION – 'Conversion' will tell you how many people took the next step to enter your lead generation funnel and join your marketing database. For social media marketing success is to use your website as the 'Hub' of your social media content, always linking back to content on your website in your social networking posts.

How should companies measure their social media marketing success?

What is the use of business listing sites in SEO?

My answer to What is the use of business listing sites in SEO?

Answer by MyCity Social:

Nowadays, business information is available at the click of mouse. 97% people use the internet to find services and products in their area. It has helped people explore local services and products online both via computers and mobiles.

What is Business Listing?

Business Listing means that one can promote their business among the audience, who are the most likely potential customers. It is a listing on search engines that shows the physical location of a company or business on a map with all relevant information with website.

Use of business listing sites in SEO :

SEO basically means optimizing the website for better ranking on search engines and goal is to get online visitors and find the potential customers. The best part of business listing is that they are free of charge. Adding and validating your business in business directories can greatly help you by increasing traffic in you website, attracting more customers and reducing marketing cost.

1. Expand Your Site Visibility : Business listing gives you better visibility online and help your page stand out in the search results.

2. Provide Inbound Links : There are many business directories that allow website owners to add a link to their website. With the help of this link, you can improve ranking of your search engine as backlinks are used by search engines to determine the authority of your website.

3. Increase Website Traffic : Being a part of business directory and having a complete profile, you have the opportunity to rank when people search for your type of business. When someone searches for your niche and location with a keyword, your profile page is searchable and you might be on top of the search results. This helps to increase traffic to your website.

What is the use of business listing sites in SEO?